Scilens

  • Alarm Clock?

About Scilens

Scilens is not just an Alarm Clock.
Scilens is a device when connected to the set top box or smart television accurately captures channel and viewer information. It uses edge-computing with Artificial Intelligence (AI) to ensure privacy of viewers. It further provides analytics to the relevant agencies using the sampling method. Scilens prepares real-time reports on its user-friendly dashboard.

Problem

Compromised TRP Rating

Panel homes get manipulated and agencies provide faulty data.​

Innacurate Targetting of Advertisement

Due to lack of correct audience information, ROI on Ads is low

Archaic Technology to capture TRP

Slow, obsolete and innacurate methodology is currently used

Kab, Kaun aur Kya

Functions of Scilens

  • Channel Prediction
  • Count of Viewers
  • Demographic Attributes of Viewer
    • Gender
    • Age
  • Data is captured every 3 seconds
  • Reporting in every 15 minutes (real-time)

Advantages​

Ease of Setup and Use​

Scalability

High Accuracy​

Real-time data​

Cost Effective​

User-friendly Dashboard​

Panel Home Setup

Scilens connects to the Television set via the Set Top Box through universal interface

Scilens connects to the Television set via the Set Top Box through universal interface

Monetising Possibilities

Television Rating Point

Helps gauge popularity by viewership using a scientific sampling method

Advertisement Targetting

Understanding the demographic ensures higher ROI for ads via correct product placements

Content Development

Competitive analysis of content helps media agencies understand their gaps and provide relevant content